Anyone ever seen this AdWords format before?

It’s not quite the GEICO tagline, but the message of saving money is the same.  By taking fifteen minutes to research pay-per-click (PPC) campaign negative keywords you will save money in the long run.

Usually you add negative keywords to a PPC account as a reactive measure.  In other words, viewing a search query report or data from your analytics is causing you to add the negative keywords.   The damage is already done since you have already paid for the irrelevant clicks.  What if you could add negative keywords to your campaign as a proactive measure?

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I am working on a mobile pay-per-click (PPC) blog entry and would like your input.  Please answer the questions below.  I thank you in advance!

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This post was written by Robert Brady from http://righteousmarketing.com. Robert can be reached via email at robert@righteousmarketing.com or through Twitter @robert_brady

Thomas Edison once said:

“I have not failed. I’ve just found 10,000 ways that won’t work.”

Often we evaluate our PPC efforts from the same perspective; looking at keywords that were too expensive, ad copy that had a low CTR and landing pages that didn’t convert for mistakes to avoid in the future. The problem is that by Edison’s experience you may still be thousands of mistakes from the right answer.

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The idea for this post comes from Shaun of VirtuoSEO, www.virtuoseo.co.uk.  Follow Shaun on Twitter @VirtuoSEO.

Click fraud is the practice of clicking a pay-per-click (PPC) ad solely to waste an advertiser’s budget. As the name implies, it is both wrong and unethical.  Google has responded to click fraud by instituting advanced monitoring techniques.  For the most part, Google does a good job of detecting invalid clicks and saving advertisers’ budget, but there’s a new category of malicious activity that must be addressed: impression fraud.

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Because up to 11 pay-per-click (PPC) text ads might show on any given search query, it is imperative that you do whatever you can to make your ad stand out.  Yes, you want to make sure the users’ search terms actually appear in the ad and that you have a strong call to action, but every PPC campaign manager thinks this way.  You need to dig deeper in your messaging in order to turn the impression into a click.  The three themes outlined below are ways to make your ads stand out in order to increase your overall click-thru-rate (CTR).

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