Comments on: Is Your PPC Glass Half Empty or Half Full? http://theppcblog.com/2010/05/is-your-ppc-glass-half-empty-or-half-full/ Your Source for PPC News and Opinions Mon, 30 Apr 2012 18:51:31 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Robert Brady http://theppcblog.com/2010/05/is-your-ppc-glass-half-empty-or-half-full/comment-page-1/#comment-233 Robert Brady Tue, 01 Jun 2010 00:21:01 +0000 http://theppcblog.com/?p=257#comment-233 @Brian - I agree that the quicker you can run valid split tests, the quicker you'll see significant progress. However, running any test on a daily basis potentially could lead to biases, so I can see both sides. @Brian – I agree that the quicker you can run valid split tests, the quicker you’ll see significant progress. However, running any test on a daily basis potentially could lead to biases, so I can see both sides.

]]> By: Brian http://theppcblog.com/2010/05/is-your-ppc-glass-half-empty-or-half-full/comment-page-1/#comment-218 Brian Sat, 29 May 2010 00:58:55 +0000 http://theppcblog.com/?p=257#comment-218 Interesting %'s on the reports data. Not sure how you distinguished a pro vs. an amateur, but it is an interesting sampling. I'm shocked, frankly, to see that ad performance reporting is not being more often done on a daily basis. If you are not split testing your ads daily, you are losing potential benefit in your account. Good post, cheers. Interesting %’s on the reports data. Not sure how you distinguished a pro vs. an amateur, but it is an interesting sampling.

I’m shocked, frankly, to see that ad performance reporting is not being more often done on a daily basis. If you are not split testing your ads daily, you are losing potential benefit in your account.

Good post, cheers.

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