Comments for The PPC Blog by Matthew Umbro

Comment on How Accurate is Your Call to Action? by Matthew Umbro

Matthew Umbro — Wed, 01 Sep 2010 23:06:53 +0000

Good point, Robert, and I certainly understand the rationale. And even though I prefer the “Sign Up” call to action because it tells me exactly what I need to do, I understand the psychology.

My argument is that I want to give a potential visitor the most accurate description before he/she clicks. Ultimately, though, the number of conversions will determine which call to action is working best.

Comment on How Accurate is Your Call to Action? by Robert Brady

Robert Brady — Wed, 01 Sep 2010 14:53:59 +0000

While I agree with your comment about the “Download Free Whitepaper” copy on a semantic level, I believe that many people do expect to give up some type of information to get the free download. I would guess that “Download Free Whitepaper” would actually outperform “Sign Up for a Whitepaper” simply because downloading is a one-time transaction with immediate gratification, while signing up suggests an ongoing relationship (that they might not want).

Comment on How Accurate is Your Call to Action? by Hannah Yarrow

Hannah Yarrow — Tue, 31 Aug 2010 13:50:36 +0000

Good post. I agree it’s really important visitors know what they should be doing when they see your ads and this really will avoid unnecessary clicks as well. Thanks.

Comment on How Accurate is Your Call to Action? by Magnus Nilsson

Magnus Nilsson — Tue, 31 Aug 2010 13:27:06 +0000

Interesting post. I’d say in the scenarios above, it would make sense to split-test both creatives and see which ones are most efficient in achieving your objectives, i.e. volume of leads and CPA

Comment on Fifteen Minutes Could Save You Budget in Your PPC Campaign by Chad Summerhill

Chad Summerhill — Tue, 24 Aug 2010 13:49:55 +0000

Great advice, Matt! Definitely worth the fifteen minutes. I just recently did a post on finding campaign negatives that your readers might find interesting. I apologize in advance for the quality of the tutorial video—it was my first one, so it’s a little rough.

http://www.chadsummerhill.com/search-query-mining-campaign-negatives/

Separately, I found your blog via a comment you added to a post over at ppchero, and look forward to reading the rest of your posts.

Comment on Utilizing Google AdWords Sitelinks My Way by Martin

Martin — Thu, 19 Aug 2010 15:00:23 +0000

Too bad, especially with enhanced CPC and the editor being mutually exclusive…
Anyway, thanks for the info!