Since I started this blog I have written about a variety of Pay-Per-Click (PPC) related topics and gained great insight from my colleagues in the industry.  The purpose isn’t just to share my knowledge and experience in managing PPC campaigns, but also to get my name out there.  In other words, I’m not blogging just because I enjoy my profession (which I love); I’m also blogging to help further my career, which I would venture is the ambition of many bloggers.

Making a name for yourself is a great goal, but there are other positive effects of blogging that will help individuals and companies alike.

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