Hola Pago Por Click Amigos and Happy Cinco de Mayo as well!

I want to start off by thanking our host Matt Umbro (@Matt_Umbro) who, once again, brought together some incredibly bright pay per click professionals to participate and share with us some of their great PPC insights. I’d also like give a special thanks to Paul Kragthorpe (@PaulKragthorpe) who has been my silent partner in helping decipher the #ppcchat stream and compiling them into a readable thread!

This week’s PPC Chat theme was “Facebook Advertising” and the following is the Streamcap from the live event.

Q1: How do you sell Facebook advertising to clients? In other words, what merits & benefits of FB do you preach to clients?

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