Welcome fellow PPC Chatters!
This week, I filled in for our regular host Matt Umbro (@Matt_Umbro) who was unable to attend. He let me pick the topic and questions, so I hope everyone enjoyed the theme. If not, Matt should be back next week;).
Now before we start, I want to clarify the 2 Keyword types that pertain to Local PPC: “Geo-Modified” & “General Geo-Targeted”. Also abbreviated as GM and GT.
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